Hoax
"Zhang Yingyu 1617", the author of the Book of Swindles. Misdirection, from a book about misdirection.
The answer is Hoax, a word the author found inside the block 33 prize address, 137SFKp9MPjymMQVk85oarHoaxUd9QyeiA. That address goes into the field. One of the author's favorites.
The original post later vanished from the subreddit. On April 24 the author reposted it "as it was", and the repost is the source here.